IEEE Symbiotic Autonomous Systems Webinar: Sentiment Analysis: from “Smart” City to “Happy” City - 10 April 2018 at 2:00 pm ET
Presenter: Derrick de Kerckhove
Although automated for text analysis since the late 1960s, Sentiment Analysis (SA) has been around since the invention of literature criticism. Henceforth addressed to the audience, not to the text, SA has been developed technically at least since 2002. It has, however, only recently been given prominence, owing to the manifold increase of available data, in particular thanks to social media. It is both an IoT and a Smart City issue.
What SA amounts to is the new possibility for institutions and businesses to listen to clients, patients, customers and citizens instead of simply imposing regulations, services and products. Of course, SA can offer advantage to various fields including health, municipal affairs, public administration, political process and policy evaluation, transportation, banking, insurance, security and business. SA has also become sufficiently affordable and relatively easy to make it valuable, if not mandatory, for public administrations to keep tabs on their charges’ feelings about their operation. The idea of the “happy city”, albeit naïve, is responding that of the “smart” city, bringing precisely an emotional content to what planners tend to measure in terms of efficiency. SA adds another set of criteria to manage smart cities and make use of available IoT. SA invites different levels of administration to target a significantly higher level of satisfaction within the social body. It is already happening in some cities. I will give examples both from case studies and from artists whose works hint at social emotion.
This approach could be particularly useful in the context of Singapore and other Asian cities that have made a great leap forward over European or American cities in terms of maximizing the adroit usage of IoT sensors present in their very large distribution of smartphones and public cameras.
Derrick de Kerckhove is former Director of the McLuhan Program in Culture & Technology at the University of Toronto, where he is professor emeritus at the Department of French. He subsequently joined the Faculty of Sociology of the University Federico II in Naples. Presently, Visiting Professor at the School of Design, Politecnico of Milan, and scientific director of the Rome based monthly Media Duemila, he is author of more than a dozen books edited in over ten languages including Italian, French, Spanish, Portuguese and Brazilian, Slovenian, Polish, Chinese, Japanese andKorean. He is also Research Director at the Interdisciplinary Internet Institute (IN3) at l’Universitat Oberta de Catalunya in Barcelona. His fields of research include Technopsychology, Psychotechnology, Neuro-cultural research, Art and communication technologies, Media Theory, Collaborative Educative Software, and Connected Intelligence.
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